WordNerd is a translation company with a simple mission – to be better. Unhappy with the current service providers and players in the video game localization field, WordNerd is aiming to make a change in the game. With a background in video games industry Laura Gutierrez, founder of the Word Nerd was looking for an identity that is multicultural, curious and vivid, vibrant and dynamic, and somehow still fit into the field.
What form or symbol could reflect curiosity, open-minded attitude, multicultural approach and speak of itself as a translator?
A parrot, especially with their nomadic way of life, they aren’t tied to a specific place but are multicultural or even multilingual species, which fits WordNerd personality really well.
Idea was to transform parrot into the game development world making him an interactive video game character that supports and guides through the user journey.
Credits
Agency: Pixels Helsinki (formerly boonconPIXELS)
My Role: Ideation, Art Direction, Graphic Design , Animation